Press Room

BUILD-A-BEAR^® RADIO BRINGS INNOVATIVE PROGRAMS AND TIKTOK TALENT TO GROWING AUDIENCE

ST. LOUIS – 27 January, 2021 – Build-A-Bear Radio, a top family-focused radio station on the iHeart platform, announced the premiere of two new shows to its weekly lineup – Now Playing with The Sharpe Family Singers, a countdown show with a creative take, and Build-A-Biz, a podcast-inspired interview show for the "kidtrepreneur" in all of us.

BUILD-A-BEAR^® CELEBRATES VALENTINE’S DAY WITH HUGGABLE GIFTS FOR EVERYONE YOU CARE ABOUT

ST. LOUIS – 12 January, 2021 – Build-A-Bear Workshop® brings the love this Valentine’s Day with a wide assortment of gifts for kids and adults alike!

BUILD-A-BEAR^® CELEBRATES THE HOLIDAYS WITH GIFTS FOR EVERYONE ON YOUR LIST

ST. LOUIS – 12 November, 2020 – Build-A-Bear Workshop^® (NYSE:BBW) brings the fun and magic to the holiday season with an assortment of furry friends including the popular Merry Mission™ line, classic movie characters...

BUILD-A-BEAR^® ENTERTAINMENT ANNOUNCES FILM PREMIERE OF ‘DELIVER BY CHRISTMAS’

ST. LOUIS – 21 October, 2020: Build-A-Bear Entertainment today announced the premiere date of a new film, Deliver by Christmas, which will be a part of the highly anticipated line-up of Hallmark Christmas movies.

BUILD-A-BEAR WORKSHOP^® CELEBRATES THE HOLIDAY SEASON WITH GIFTS FOR THE WHOLE FAMILY

ST. LOUIS – 15 October, 2020: Find the Perfect Gift for Everyone on Your Holiday Shopping List at Build-A-Bear Workshop

BUILD-A-BEAR WORKSHOP^® CELEBRATES TEDDY BEAR HUGS FOR NATIONAL TEDDY BEAR DAY WITH LIVESTREAMING EVENT

ST. LOUIS – 3 September, 2020: Build-A-Bear to host livestreaming event in honor of National Teddy Bear Day

A HARRY POTTER-INSPIRED COLLECTION IS APPARATING INTO BUILD-A-BEAR WORKSHOP^®

ST. LOUIS – 27 August, 2020: Today, Build-A-Bear, in partnership with Warner Bros. Consumer Products, announced a magical collection that includes a Harry Potter bear and Wizarding World-inspired clothing and accessories.

BUILD-A-BEAR^® RELEASES WORKSHOP JAMS, THE FIRST ALBUM FROM THE BUILD-A-BEAR RECORDS AND WARNER ARTS PARTNERSHIP

ST. LOUIS – 21 August, 2020: Build-A-Bear today announced the release of Workshop Jams, the first album from Build-A-Bear Records in partnership with the Arts Music division of Warner Music Group and Warner Chappell.

BUILD-A-BEAR WORKSHOP^® CANCELS POPULAR IN-STORE “PAY YOUR AGE” DAY EVENT IN RESPONSE TO COVID-19

ST. LOUIS – 6 August, 2020: Build-A-Bear Workshop announced today that it is canceling its popular annual in-store “Pay Your Age Day” event, due to challenges stemming from the coronavirus pandemic.

BUILD-A-BEAR WORKSHOP^® TO TEMPORARILY CLOSE STORES

ST. LOUIS — 17 March, 2020: This communication from Build-A-Bear Workshop President and Chief Executive Officer, Sharon Price John, regarding corporately-managed store closures was shared with Guests and other parties today.

BUILD-A-BEAR^® PLANS TO ACCELERATE ITS DIGITAL TRANSFORMATION WITH SALESFORCE

SAN FRANCISCO — 11 March, 2020: Salesforce (NYSE: CRM), the global leader in CRM, today announced an expanded relationship with Build-A-Bear Workshop, Inc. (NYSE: BBW). Build-A-Bear has selected Salesforce as its strategic partner in digital transformation as it plans to diversify its retail portfolio, evolve its business model, and build stronger relationships with consumers.

BUILD-A-BEAR WORKSHOP^® TEAMS UP WITH IHEARTMEDIA TO BRING BUILD-A-BEAR RADIO^™ TO IHEARTRADIO LISTENERS NATIONWIDE

ST. LOUIS – 16 October, 2019: Build-A-Bear Workshop, Inc. (NYSE: BBW) and iHeartMedia, the leading audio company in America, today announced that Build-A-Bear Radio will now be available on the free iHeartRadio app.

BUILD-A-BEAR WORKSHOP^® AND WALMART^® TO SHARE TEDDY BEAR HUGS IN CELEBRATION OF THE BIGGEST NATIONAL TEDDY BEAR DAY EVER AT STORES ACROSS THE UNITED STATES

ST. LOUIS – 29 August, 2019: Build-A-Bear Workshop, Inc. (NYSE: BBW) today announced plans for its annual celebration of National Teddy Bear Day to be held in store locations around the globe, starting on September 7^th leading into the holiday on September 9^th, 2019.

A NEW DOWNTOWN DEN: BUILD-A-BEAR WORKSHOP^® PLANS TO RELOCATE ITS GLOBAL HEADQUARTERS TO THE CITY OF ST. LOUIS

ST. LOUIS – 8 August, 2019: Build-A-Bear expects to leave its current Overland, MO location and begin operating Downtown in Spring of 2020. New headquarters will include modern office spaces and retail experiences at one of St. Louis’ premiere tourist and entertainment destinations.

WARNER MUSIC GROUP’S ARTS MUSIC DIVISION & WARNER CHAPPELL MUSIC PARTNER WITH BUILD-A-BEAR WORKSHOP^® TO LAUNCH NEW RECORD LABEL

NEW YORK – 9 July 2019: Warner Music Group’s Arts Music division and Warner Chappell Music have entered into an exclusive global music partnership with Build-A-Bear Workshop, the popular global brand specializing in customizable stuffed animals, to launch Build-A-Bear Records.

BUILD-A-BEAR WORKSHOP^® DONATES 1,000 TEDDY BEARS TO ROYAL HOSPITALS IN HONOUR OF THE BIRTH OF THE ROYAL BABY

LONDON – 8 May 2019: Commemorative Bears Were Given to Babies Born the Same Day as the UK’s Newest Royal

BUILD-A-BEAR WORKSHOP^® AND BARNARDO’S PARTNER TO GIVE THOUSANDS OF FURRY FRIENDS TO VULNERABLE CHILDREN IN 2019

LONDON – 25 APRIL 2019: Brands Kick Off Fundraising Campaign with a Nationwide In-store Event at Build-A-Bear Workshop® on Saturday, 4 May; Invite Public to Help Make Furry Friends to be Donated to Barnardo’s

BUILD-A-BEAR WORKSHOP^® SPRINGTIME SURPRISES: NEW “SCRATCH & MATCH” GIFTS WITH PURCHASE, SCRAMBLES^™ MIX ‘N’ MATCH GIFTS AND IN-STORE ACTIVITIES IN BLOOM AT BUILD-A-BEAR

ST. LOUIS – 11 April, 2019: Build-A-Bear is hatching a spring full of fun for every-bunny, including the opportunity to bring home FREE gifts with the purchase of furry friends, new creative collections to complete every Easter basket, and an in-store scavenger hunt—plus, Easter photo ops for the family.

BUILD-A-BEAR WORKSHOP^® LAUNCHES NEW “BUILD-A-BAE” DATING APP

ST. LOUIS – 29 March, 2019: Launching this April, New Build-A-Bae Dating App Will Use Proprietary Algrrrrithm to Help Singles Find Their Perfect Match

BUILD-A-BEAR WORKSHOP^® LAUNCHES ONE-FOR-ONE HUGS N’ HOPE BEAR TO HELP PROVIDE FURRY FRIENDS TO CHILDREN IN NEED

ST. LOUIS – 7 March 2019: For Every Hugs N’ Hope Bear Sold, Build-A-Bear Will Donate One Teddy Bear to Build-A-Bear Foundation™

CELE-BEAR-ATING LOVE OF ALL KINDS: BUILD-A-BEAR WORKSHOP^® GIFTSHOP^™ OFFERS VALENTINE’S DAY GIFT OPTIONS FOR EVERY RELATIONSHIP STATUS

ST. LOUIS – 29 January 2019: New Gift Sets for GALentines, PALentines and VALentines Include Spa Robes, “Build-A-Bear Bubbly” Accessory, Silky Boxers, Little Black Dresses and More

BUILD-A-BEAR WORKSHOP^® ‘EMBRACES’ THE POWER OF HUGS FOR NATIONAL HUG DAY WITH SPECIAL DEALS ON SELECT FURRY FRIENDS

ST. LOUIS – 14 January 2019: Huggable Brand Announces Select £5.50 Furry Friends and Jason Mraz as 2019 Hug AmBEARsador™, Plus Launch of Exclusive Jason Mraz Bear and Album

BUILD-A-BEAR WORKSHOP^® CELEBRATES A DECADE OF BEING AN ACCLAIMED WORKPLACE WITH A SPECIAL DONATION IN HONOR OF ASSOCIATES

ST. LOUIS – 10 January 2019: Funds will be Distributed to a Children’s Hospital and the Company’s Associate Fund

CRAZY 8 "REINDEALS": BUILD-A-BEAR WORKSHOP^® KICKS OFF DECEMBER WITH 8 DAYS OF DEALS, INCLUDING $8 FURRY FRIENDS

ST. LOUIS – 29 November 2018: Select Popular Furry Friends Will Be $8 from 1- 8 December With New Plush Offered Each Day; Additional Furry Friends Will Also Be $8 Off

TWICE AS NICE: BUILD-A-BEAR WORKSHOP^® INVITES FAMILIES TO MAKE A FURRY FRIEND AND “BUY ONE, GIVE ONE” TO A CHILD IN NEED FOR GIVING TUESDAY

ST. LOUIS – 27 November 2018: For Every Furry Friend Purchased In Stores And Online Today Through Dec. 4, One Furry Friend Will Be Donated to Toys For Tots

IT’S A “BFD” AT B-A-B: BUILD-A-BEAR WORKSHOP^® ANNOUNCES “BIG FURRY DEALS” INCLUDING BOGO $6 OFFER ON ALL FURRY FRIENDS & $6 PENGUIN DOORBUSTER ON BLACK FRIDAY

ST. LOUIS – 8 November 2018: Additional Deals and Special Offers to be Announced at Select Times Throughout the Season for Build-A-Bear Bonus Club Members

CELEBEARATE THE SEASON: BUILD-A-BEAR WORKSHOP^® INVITES FAMILIES TO SIGN THE NICE LIST, ENTER TO WIN THEIR WISH LIST & CAPTURE SHAREABLE FAMILY PHOTOS

ST. LOUIS – 2 November 2018: Guests can Make Wishes, New Christmas Traditions and Personalized Gifts at Workshop Locations Across the Country

BUILD-A-BEAR WORKSHOP^® ANNOUNCES NEW SEASONAL POP-UP SHOPS AND NEW PERMANENT STORES INSIDE POPULAR, FAMILY-FRIENDLY DESTINATIONS

ST. LOUIS – 30 October 2018: Experiential retailer plans permanent shops at new FAO Schwarz flagship in New York City and select Great Wolf Lodge resorts, as well as seasonal pop-up shops at Bass Pro Shops and Cabela’s, Gaylord Resorts and more

BUILD-A-BEAR WORKSHOP^® EXPANDS LICENSING PROGRAM WITH EXCLUSIVE PLUSH LAUNCH AT WALMART AND WALMART.COM

ST. LOUIS – 4 October 2018: Build-A-Bear also Announces New Additions to the Company’s Growing Outbound Licensing Program

SOUTHWEST AIRLINES AND BUILD-A-BEAR WORKSHOP^® PARTNER TO TAKE BEAR HUGS TO NEW HEIGHTS IN CELEBRATION OF NATIONAL TEDDY BEAR DAY 2018

DALLAS – 5 September 2018: 20,000 teddy bears to be donated to Southwest charitable partners; Surprises planned for select flights across the country

WELCOME TO THE WORLD OF KABU^™, A NEW LIFESTYLE BRAND FROM BUILD-A-BEAR WORKSHOP^®

ST. LOUIS – 31 July 2018: Interactive retailer launches “kawaii”-style collection for tweens, including graphic novel, all-new furry friends, accessories, a mobile gaming app and more

BUILD-A-BEAR WORKSHOP^® “COUNT YOUR CANDLES” PROGRAM IS OFFERED YEAR-ROUND TO CHILDREN OF BONUS CLUB MEMBERS DURING A CHILD'S BIRTHDAY MONTH

ST. LOUIS – 17 July 2018: Company Also Reminds Bonus Club Members to Print or Take a Screen Shot of Pay Your Age Day Vouchers by 11:59 p.m. CDT on July 18, 2018.

BUILD-A-BEAR WORKSHOP^® IMPORTANT UPDATE - PAY YOUR AGE DAY

ST. LOUIS – 12 July 2018: On July 12, 2018, Build-A-Bear Workshop’s Pay Your Age Day event generated an overwhelming response, resulting in long lines, extensive waits and disappointed Guests.

EVERYBODY, COME ON IN! BUILD-A-BEAR WORKSHOP^® ANNOUNCES “PAY YOUR AGE” DAY DEAL IN STORES ON JULY 12

ST. LOUIS – 9 July 2018: Guests Can Pay Their Age for Any Make-Your-Own Furry Friend Available in Stores on Thursday, July 12, in Celebration of the Company’s New ‘Count Your Candles’ Birthday Experience

BUILD-A-BEAR WORKSHOP^® KICKS OFF 2018 PARTNERSHIP WITH CANINE COMPANIONS FOR INDEPENDENCE^® & FUNDRAISING CAMPAIGN TO PROVIDE SERVICE DOGS TO KIDS IN NEED

ST. LOUIS – 28 June 2018: Interactive retailer will donate $1 for every Promise Pets™ furry friend made in stores today through August 8, 2018

BUILD-A-BEAR WORKSHOP^® SECURES SPOT ON FORTUNE’S BEST WORKPLACES FOR MILLENNIALS LIST FOR FOURTH CONSECUTIVE YEAR

ST. LOUIS – 26 June 2018: For the fourth year running, Build-A-Bear Workshop^® has been named to the Best Workplaces for Millennials list, according to global research and consulting firm Great Place to Work^® and FORTUNE.

BUILD-A-BEAR WORKSHOP^® AND AMERICAN RED CROSS EXPAND PARTNERSHIP TO GIVE 7,000 BEAR HUGS TO FAMILIES IN CRISIS

ST. LOUIS – 31 May 2018: Retailer Hosts Nationwide In-store Event June 2, Invites Public to Help Make Furry Friends to Donate.

FIND YOUR WINGS: BUILD-A-BEAR WORKSHOP^® LAUNCHES “BEARY FAIRY FRIENDS^™” INTELLECTUAL PROPERTY COLLECTION AND ENCHANTING IN-STORE EVENTS

ST. LOUIS – 3 April 2018: Experiential retailer’s newest line includes Make-Your-Own Enchanted Unicorn and Fairy Bear, plus light-up wings to be “earned” by helping others

BUILD-A-BEAR WORKSHOP^® BRINGS SPRING TO LIFE WITH EASTER BASKET MUST-HAVES AND IN-STORE ACTIVITIES

ST. LOUIS – 7 March 2018: Make-Your-Own Bunny Experience, New Colorful Furry Friends and Photo Ops with Bunny Mascot Pawlette^® are All Available at the Ultimate Family-Fun Destination for Spring

BUILD-A-BEAR WORKSHOP^® CELE-BEAR-ATES 10^TH YEAR ON FORTUNE 100 BEST COMPANIES TO WORK FOR^® LIST

ST. LOUIS – 15 February 2018: For the tenth year running, Build-A-Bear Workshop has been named to the FORTUNE 100 Best Companies to Work For list, according to global research and consulting firm Great Place to Work and Fortune.

HOW SWEET IT IS: BUILD-A-BEAR WORKSHOP^® UNVEILS ‘SWEET SHOP’ VALENTINE’S DAY GIFTS WITH HEART AND CHARITABLE PARTNERSHIP WITH MAKE-A-WISH^®

ST. LOUIS, 23 January 2018: Love and hugs abound at Build-A-Bear Workshop, Inc. (NYSE: BBW), an interactive destination where Guests can create personalized furry friends, as the company unveiled a new collection of Valentine’s Day gifts that are sweeter than ever.

BUILD-A-BEAR WORKSHOP^® CELE-BEAR-ATES NATIONAL HUG DAY WITH HUGS FROM MASCOT BEAREMY^® TO SUPPORT MAKE-A-WISH^®

ST. LOUIS – 16 January 2018: National Hug Day is just around the corner, and this year Build-A-Bear Workshop, Inc. (NYSE: BBW), an interactive destination where guests can create personalized furry friends, is celeBEARating with bear hugs for an important cause! Join in the fun and embrace the power of hugs with Bearemy^®, the Build-A-Bear mascot, in Build-A-Bear Workshop stores across the country.

BUILD-A-BEAR WORKSHOP^® ANNOUNCES NEW LICENSED PARTNERSHIP WITH NINTENDO AND UNVEILS MAKE-YOUR-OWN SUPER MARIO FURRY FRIENDS AND ACCESSORIES

ST. LOUIS – 13 December 2017: Build-A-Bear Workshop, Inc. (NYSE: BBW), an interactive destination where Guests can create personalized furry friends, today announced a new licensed partnership with Nintendo, unveiling three new Make-Your-Own Super Mario furry friends—plus, a pre-stuffed Toad, sound chips and accessories. This is the first time Super Mario products have been offered at Build-A-Bear Workshop.

GREAT PLACE TO WORK^® AND FORTUNE NAME BUILD-A-BEAR WORKSHOP^® ONE OF THE BEST WORKPLACES FOR DIVERSITY FOR THIRD CONSECUTIVE YEAR

ST. LOUIS – 5 December 2017: For the third consecutive year, Build-A-Bear Workshop Inc. (NYSE: BBW)—an interactive destination where Guests can make customized furry friends—is one of the Best Workplaces for Diversity, according to global research and consulting firm Great Place to Work and FORTUNE.

LAYERED WITH FUN: BUILD-A-BEAR WORKSHOP^® INTRODUCES FIRST-EVER BUILD-A-BEAR BAKESHOP

ST. LOUIS – 14 November 2017: Retailer Translates Signature Make-Your-Own Experience into New Bakeshop Concept.

GREAT PLACE TO WORK^® AND FORTUNE NAME BUILD-A-BEAR WORKSHOP^® ONE OF THE BEST WORKPLACES IN RETAIL FOR FOURTH CONSECUTIVE YEAR

ST. LOUIS – 7 November 2017: For the fourth consecutive year, Build-A-Bear Workshop Inc. (NYSE: BBW)—an interactive destination where Guests can make customized furry friends—is one of the Best Workplaces in Retail, according to global research and consulting firm Great Place to Work and FORTUNE.

‘TWAS THE FUN BEFORE CHRISTMAS: BUILD-A-BEAR WORKSHOP^® INTRODUCES GIFTS FOR EVERYONE ON YOUR LIST, A THANKSGIVING TURKEY, NEW MERRY MISSION REINDEER AND MOR

ST. LOUIS – 1 November 2017: Celebrate the Holiday with Fun Ways to Give and Give Back

BUILD-A-BEAR WORKSHOP^® REPORTS THIRD QUARTER FISCAL 2017 RESULTS

ST. LOUIS – 26 October 2017: Build-A-Bear Workshop, Inc. (NYSE: BBW) today reported results for the 2017 third quarter and the 39 weeks ended September 30, 2017.

BUILD-A-BEAR WORKSHOP^® BRINGS “BOO-RIFIC” FUN WITH 2017 HAUNTED WORKSHOP COLLECTION

ST. LOUIS – 11 October 2017: Retailer Gets Ghostly with Five New Halloween Furry Friends

BUILD-A-BEAR FOUNDATION GIVES 20,000 TEDDY BEARS TO CHILDREN’S HOSPITALS ACROSS THE USA IN PARTNERSHIP WITH UNITED WAY AND UPS

ST. LOUIS – 10 October 2017: Cuddly Company Kicks Off Countdown to 20th Birthday on October 27 with 20,000-bear Donation and Announcement of a New Charitable Giving Focus

BUILD-A-BEAR WORKSHOP^® COMPLETES REVIEW OF STRATEGIC ALTERNATIVES

ST. LOUIS – (BUSINESS WIRE) – 21 August 2017: Build-A-Bear Workshop, Inc. (NYSE:BBW) today announced that its Board of Directors has completed its previously announced review of strategic alternatives.

BUILD-A-BEAR WORKSHOP^®ANNOUNCES ONGOING INVESTMENT IN PBS KIDS AS A CORPORATE SPONSOR

ST. LOUIS – (PRNEWSWIRE) – 3 August 2017: Build-A-Bear Workshop today announced official details of a new partnership with PBS KIDS. In April, Build-A-Bear kicked off a corporate sponsorship of two PBS KIDS programs, Curious George and Wild Kratts.

BUILD-A-BEAR WORKSHOP^® REPORTS INCREASED TOTAL REVENUE WITH SECOND QUARTER FISCAL 2017 RESULTS

ST. LOUIS – (BUSINESS WIRE) – 27 July 2017: Build-A-Bear Workshop, Inc. (NYSE:BBW) today reported results for the 2017 second quarter and 26 weeks ended July 1, 2017.

BUILD-A-BEAR WORKSHOP^®AND AMERICAN RED CROSS TO DISTRIBUTE TEDDY BEARS TO FAMILIES IN TIMES OF NEED

ST. LOUIS – (PRNEWSWIRE) – 20 July 2017: Build-A-Bear and the American Red Cross today announced an ongoing partnership to provide teddy bears to families when disaster strikes. This month, the American Red Cross received a donation from Build-A-Bear—a global brand kids love and parents trust—of 5,000 furry friends, which will be distributed during disaster-relief operations at the humanitarian organization's discretion.

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