Who We Are

Build-A-Bear is a one-of-a-kind global brand that kids love and parents trust. With more than 20 years of making special memories one furry friend at a time, we’re grateful to the millions of Guests around the world who will always be part of our family, with special stories of their own.

We now look forward to welcoming our next generation of Guests, as kids who grew up loving their furry friends introduce Build-A-Bear to their own children — who will no doubt make memories of their own!

After the creation of over 160 million furry friends and countless more smiles, the Build-A-Bear Workshop experience will always be at the heart of who we are, and serve as the special place for families to go to have fun and make customised furry friends and special memories.

As we enter our next 20 years, we are also excited about what our future has in store. With the now-iconic, multi-generational status of Build-A-Bear, we have a fresh opportunity to imagine new ways for kids and kids at heart to experience our unique world of wonder and stories by creating Build-A-Bear inspired toys, fashions, entertainment, music and games.

Even as we evolve, the Build-A-Bear team will continue to focus on putting our hearts into everything we do, recognising that a hug is understood in every language. So, no matter how or where you get to know Build-A-Bear, you’ll always find that our mission remains the same: to add a little more to life.

Hugs,
Sharon Price John
President and CEO